Join APLDNJ for a full day workshop with international Public Relations expert, Suzy McCoy, principle of Garden Media Group and learn the ins and outs of public relations for your landscape design practice.
Suzi is well known in garden-writing circles, she is active in Garden Writers Association of America, a member of the National Gardening Association, American Horticultural Society, Pennsylvania Horticultural Society, and a speaker in the field.
What You’ll Learn
Find out exactly what you need to do so the media knows you and wants to cover your projects and events. This workshop will include a hands-on component that will insure that you walk away with tools you put to use.
Breakfast and lunch will be provided (with vegetarian options) as will WiFi and plugins for your laptop.
Workshop Date: March 18th 8:30 sign-in and coffee, Workshop 9:00-3:00
APLDNJ members $120.00
APLD and affiliated association members $135.00
Seating is limited for this valuable workshop!To reserve your spot, please send full payment by check with your name address and email contact information to:
Landscape designers as a whole have not embraced Web 2.0. This next current wave of interactive web media seems to take too much time or requires geeky internet savvy. Not true. Designers say ‘Well I set up a Facebook and did nothing with it…’ or ‘I don’t have the time to figure all of that out’…or ‘I don’t even have a website’. To continue to be in business and ignore the power of the internet to network with like minded professionals as well as a tool to engage potential clients is to ignore the future.
A website is a mandatory tool in this day and age. ‘Google’ is a verb. If you can’t be ‘googled’ with a link to your information, you are putting your design business at a disadvantage. If you don’t already have a website, it doesn’t have to cost a fortune. There are free, user friendly tools to build a website such as Homestead that you can use yourself.
A blog can be a substitute for a website if you want to update and can be hosted for free at sites like the one that hosts this one…WordPress or Blogger. Blogs allow you to post photos, link to other sites and comment on your work–they also allow people to comment on what they see.
With all of the hoopla about Social Media and Web 2.0 tools, how can do you make it work for you and your design business in the real world? Just start. Pick one Web 2.0 tool and use it. Don’t just set it up and park it. We’ve already talked about Facebook, LinkedIn, Land8lounge, Twitter, and some others.
If a Landscapedia portfolio isn’t your thing, you can share photos of your work or build a digital portfolio with sites like Flickr or Picasa. If you already have a PowerPoint portfolio, upload and share it on SlideShare.
There are tools such as Ping.fm that will allow you to post in one place and have that post update in some of your other social media pages as well. There are also tools such as Tumblr that allow you to display all of your on-line presence in one place.
Whatever you choose to do, do something, to continue to ignore the power of online connections is like ignoring the changing of the seasons.
Contributed by Michael Franklin, associate member of APLD and creator of Landscapedia
The buzz about social networking is creating a greater need for landscape designers to get their portfolios online. Because of my work with Landscapedia.info, I spend a fair amount of time talking with designers about their digital portfolios. I spend almost as much time convincing some that hiring a web designer and adding a website to their business cards is just the first step in leveraging their digital portfolio to help grow their design businesses.
Many landscape design professionals expect to post their work on their new websites and have their phone start ringing with clients. They get frustrated when they’ve spent time and money to create an online presence only to be disappointed by the slow pace of returns. Stories of internet millionaires from the 1990’s still permeate the conventional thinking – as long as you are online, people will knock down your door. That was then, this is now, and things evolve quickly online. Landscape designers need to embrace the power of the web and use it to their advantage.The internet today provides consumers with an overwhelming amount of information in seconds on any subject, including landscape design. It is easy for a designer to get lost in that sea of information, regardless of what consultants promise in terms of search engine rankings.
What can you do now? In order to get your work and business noticed, you have to be willing to go that extra distance. You have to put your portfolio in as many places as you can, using it as a teaser to drive potential clients back to your website. Think of it as free, interactive advertising. You wouldn’t just advertise once in one publication, would you?
That’s the beauty of portfolio websites, such as Landscapedia.info and others. They give you another on-line portal to get your work noticed. It’s a terrible waste to go through the effort and expense of creating a digital portfolio to use it only once, on your own site, when you can reuse it or parts of it to drive traffic to your business. The trick is to find the right websites to display your work. Not every site is going to work for every designer and some sites are pay-for-play, throwing landscape designers in with graphic artists, interior designers, architects, etc.
Here’s how to make your decision:
A good digital portfolio site will give you a direct link back to your website without making consumers join or go through a series of steps.
Before joining a portfolio site, browse the current portfolios to see how easily (or not) a consumer finds their way back to your website.
Explore how the website reaches out to consumers to drive traffic to your portfolio. If they aren’t reaching out to consumers, then your portfolio may sit in obscurity. For example, Landscapedia has partnered with botanical gardens across the US to build mobile tour guides. This helps raise visibility of our designers among consumers interested in good design.
Find out if they have versions for mobile devices, such as iPhone. Landscapedia has a significant number of visitors on mobile devices, and this area is the next big growth trend on the web.
Ask your colleagues if they have experience with specific sites they can recommend.
If you don’t have a website yet, a portfolio site is a great place for you to experiment with your digital portfolio. Most give you a handy, easy-to-remember address (http://my.landscapedia/msfxDesigns) to send out to clients and colleagues. You can play with image sizes and formats in a safe environment before taking the plunge with your own branded site.
The key to a successful move to digital portfolios really lies in finding key websites that you can use to generate attention for your work. If you are sitting back waiting on people to find you, then you are missing out on countless opportunities to reach out and grab attention for your business. With so many designers competing for clients in any economy, a good business person will utilize every opportunity to introduce themselves to potential clients-a digital portfolio is one of those tools.